About
About Gius Gordon
I’m Gius Gordon, based in Hamburg, Germany. My working life didn’t start behind a laptop. It started in logistics, doing the hands-on work of handling containers, loading and unloading goods, and dealing with the everyday responsibility of getting the job done properly.
Logistics is still part of what I do, but over the years my interests expanded into the digital world. I started building websites, working with online marketing and using different platforms and tools to build and manage projects online. I’ve seen first-hand how quickly a simple online business can become a collection of websites, funnels, plugins, subscriptions and systems that don’t always work well together.
Today, those two sides of my working life exist side by side. Through OBINAG, I work across logistics and digital services, while the OBINAG Charity Foundation gives us a way to support community-focused initiatives in areas such as education, healthcare and skills development.
Learn. Connect. Build.
The Hub-Centric Approach
Hubnels is a project I created separately from OBINAG. It grew from my interest in online business and from wanting a simpler way to bring content, community and business activity together in one place.
That thinking is why the Hub-Centric Business Model introduced by Vick Strizheus caught my attention. It gave a name and structure to an approach that made sense to me, and it’s an approach I now follow in my own work. Hubnels is where I explore that idea further, share what I’m learning and write about some of the tools, platforms and ideas I work with.